Why “Common” GPS Solutions Fall Short

September 18, 2025
- Article

" Unlike common systems that provide an overwhelming amount of data, Marine Vision by Rastrac turns fleet data into actionable insights that drive ROI. By moving beyond simple "dots on a map," you gain greater control and confidence in your fleet's operations "

When your business depends on customer safety and asset protection, a generic solution simply isn’t enough.

It’s tempting to try using an off-the-shelf fleet tracking solution meant for cars or trucks. But these systems often create more problems than they solve for marinas:

Land-focused mapping doesn’t support waterways.
No marine-specific alerts means risky behavior can go unchecked.
Lack of rental tools makes it difficult to track usage or enforce return times.
No engine-hour integration means maintenance is left to guesswork.

More Than Dots on a Map

For marina fleet managers, GPS tracking isn’t just about knowing where boats are—it’s about keeping customers safe, protecting assets, and running a profitable operation.

Charting a course for success

While generic GPS solutions offer a basic overview, they lack the specialized tools needed to address the unique challenges of marina fleet management. By investing in a purpose-built solution like Marine Vision by Rastrac, you get a powerful, intuitive system that is designed to protect your assets, enhance customer safety, and streamline your operations for a better bottom line. It’s the difference between merely tracking your fleet and confidently steering it toward long-term success.

Marine Vision by Rastrac delivers purpose-built solutions that generic GPS systems can’t match. From safety alerts to maintenance tracking, it’s designed with marina operators in mind. The result: fewer accidents, less downtime, and greater peace of mind for both managers and customers.

Ready to maximize your marina’s potential? Discover how Marine Vision by Rastrac can transform your fleet operations today.

Have questions or want to schedule a demo?

Reach Out Today

Rastrac complements any organization-wide quality assurance program and can help their fleet become the model for operational superiority.

Rastrac helps clients make improvements in processes, organization, financials, communications, and technology. Clients that have taken advantage of Rastrac’s ability to provide solutions tailored to their business are in a wide variety of industries. Rastrac can help you find a solution, too.

We’d love to discuss how we can help you.

How Rastrac’s MarineVision is Transforming the Marina Industry

Marinas are more than docks and fuel pumps — they’re busy hubs of valuable boats, trailers, equipment and people. That growth brings new challenges: theft, vandalism, liability, inefficient operations and diminishing customer trust. Rastrac’s MarineVision answers those challenges with a purpose-built set of tools that modernize security, operations and guest experience — delivering measurable savings and peace of mind to marina managers and owners.

Marine Vision by Rastrac helps boat rental companies track maintenance with real-time GPS data, predictive insights, geofencing, and automated alerts. Learn how marine telematics improves engine monitoring, reduces downtime, and boosts fleet safety.