Managing a fleet of watercraft is no easy task. For marinas, rental operators, and marine service providers, every vessel represents both opportunity and risk. A single breakdown can trigger unexpected costs, missed rentals, and unhappy customers. That’s why forward-thinking marine businesses are turning to Marine Vision by Rastrac—a telematics-driven solution designed to bring clarity, control, and cost savings to every aspect of fleet operations.
Smarter, Safer, and More Efficient Operations. Marine Vision by Rastrac delivers more than just tracking—it delivers clarity. By integrating custom reporting, scorecards, and predictive maintenance, our system equips you with the insights you need to operate smarter, safer, and more efficiently—whether you manage five boats or fifty. Transform your fleet data into a competitive advantage with Marine Vision by Rastrac.
We are excited to share that Marine Vision by Rastrac will be exhibiting at the Marina Association of Texas (MAT) Conference, October 20–22, 2025, at Tapatio Springs Resort in Boerne, Texas.
The off-season offers a crucial period for marinas and boat rental businesses to assess performance, plan, and invest in technology for future success. Marine Vision by Rastrac provides tools that can help streamline operations and protect valuable assets for boat rental companies and marinas.
Unlike common systems that provide an overwhelming amount of data, Marine Vision by Rastrac turns fleet data into actionable insights that drive ROI. By moving beyond simple "dots on a map," you gain greater control and confidence in your fleet's operations
Marine Vision by Rastrac was built from the ground up for marina operators and watercraft fleets. Instead of retrofitting a vehicle tracking tool, Marine Vision is designed around the realities of managing watercraft and rental customers.
When the difference between a successful season and a costly one often comes down to risk management, Marine Vision by Rastrac provides the visibility, control, and peace of mind operators need.
As summer winds down, marinas across the country are preparing for the last big weekend of the season: Labor Day. For many watercraft rental operators, this holiday represents the final surge of activity before demand tapers off. It’s both a time to capture as much revenue as possible and to start thinking ahead about strategies for next season.
When marinas, rental operators, and marine service providers look for a fleet management system, it’s easy to get caught up in comparing long lists of features. But at Marine Vision by Rastrac, we know that the most important question isn’t what it can do—it’s what it will deliver.
With more frequent updates, operators can respond faster to emergencies, optimize operations, and give customers peace of mind—on the water or on the road.
In the booming world of boat and watercraft rentals, competition is fierce—especially in popular lake and coastal destinations. With numerous rental operators vying for the same customers, many face the challenge of market saturation, price pressure, and limited growth potential. So how do you stand out in a sea of sameness? The answer lies in service—and not just any service, but a tech-enhanced, safety-first, customer-focused experience that turns one-time renters into loyal brand advocates. That’s where Rastrac Marine Vision comes in.
Whether you manage a marina, rent watercraft, or just want to protect your personal boat, understanding the right GPS tracking solution makes all the difference.
Rastrac has been helping rental operators protect and optimize their fleets for over 30 years. Based in Austin, Texas, our support team is here to help—real people, real answers.
Thank You to Our Customers We’re grateful to serve marina operators, boat rental companies, and watercraft owners across the country. Your trust drives our innovation, and we’re honored to be part of your journey. Have a fantastic 4th of July filled with family, freedom, and fun on the water—and if you need us, our U.S.-based support team is just a call away. Happy Independence Day from all of us at Rastrac Marine Vision!
At Rastrac, we don’t just provide GPS tracking—we back it with responsive, knowledgeable service from real people who care about your marina’s success. That’s the Rastrac difference.
For centuries, people have entrusted marinas with their cherished boats and equipment. But as marinas grow busier and the value of these assets increases, so too does the demand for modern, reliable security. Fortunately, the landscape of marina security is undergoing a remarkable transformation—thanks to cutting-edge smart technologies and industry leaders like Rastrac. If you’re a marina owner, this is your opportunity to revolutionize how you protect your fleet, your property, and your customers using Rastrac’s advanced tracking and management solutions.
The watercraft rental industry thrives on high customer turnover, seasonal demand, and the efficient use of expensive assets. But profitability can be elusive without the right technology in place. One of the most powerful tools to increase return on investment (ROI) in this sector is GPS tracking—and that's where Rastrac steps in.
Managing a growing fleet of boats, jet skis, or other watercraft is no small task. Whether you’re running a marina, rental business, or government operation, scalability is key. Your fleet management solution needs to expand seamlessly as your business evolves. That’s where Rastrac excels.
As summer 2025 kicks into high gear, recreational boaters are eager to get out on the water. Whether you're cruising coastal waters, exploring inland lakes, or managing a fleet of rental vessels, staying on top of the season’s biggest trends is essential. Here are the top five recreational boating topics for this summer—and how Rastrac’s GPS tracking and fleet management solutions can elevate your boating experience.
Memorial Day is a time to honor those who have served and sacrificed. Celebrate responsibly, respect others on the water, and stay alert to ensure a safe and enjoyable boating experience. With the right preparation—and the help of tools like Rastrac and Stellar—you can make the most of this special weekend. Wishing you a Happy Memorial Day!
Running a watercraft rental business is both exciting and rewarding—but it also comes with its fair share of risks. From customer safety and equipment damage to theft and regulatory compliance, watercraft operators face complex challenges that demand smart solutions. Fortunately, technology is on your side. With GPS tracking and asset management platforms like Rastrac, you can significantly reduce risk, protect your assets, and provide better experiences for your customers.
With high expectations and high traffic, this summer promises unforgettable days on the water. But the difference between a good trip and a great one is preparation. By tuning up your boat, brushing up on safety, and using tools like Rastrac to stay informed and in control, you’ll be ready for whatever the season brings. Here’s to sunny skies, smooth sailing, and safe boating all summer long!
Owning a boat or PWC offers unforgettable memories and endless fun — but it’s not cheap. Being realistic about all the costs can help you make smarter buying decisions and avoid financial regrets. Consider renting occasionally, joining a boat club, or buying used if you’re dipping your toes into boating life for the first time. Boating is about freedom and adventure — make sure your financial plan keeps it that way!
Navigate 2025 with Confidence The boating industry’s transformation isn’t on the horizon—it’s here. If you're ready to scale, optimize, and offer unforgettable on-the-water experiences, now’s the time to invest in smart tools and smarter strategies.
Rising costs are nothing new for marina operators—but lately, it feels like they’re coming from all directions. From increased labor rates and maintenance expenses to higher insurance premiums and supply chain delays, marinas are under pressure to do more with less. The good news? You don’t have to navigate these waters alone. With the right fleet management system—like Rastrac—you can take control of your operations, reduce waste, and protect your bottom line.
As the weather warms and the water starts calling, boat rental companies and clubs have one big mission: get ready for the busiest—and most profitable—time of the year. Whether you're managing a marina full of pontoons or running a sleek membership-based boat club, a little preparation now can mean smoother operations and happier customers all summer long. Here’s a seasonal prep checklist to make sure you’re fully geared up when boating season kicks off.
Rastrac offers historical heat mapping and depth tracking tools that allow powerboaters to better plan routes, track water level trends, and mark potential hazards.
For boat clubs and rental companies, one of the most frustrating and expensive challenges is dealing with damaged propellers. Operators - whether inexperienced renters or even seasoned members—sometimes stray into restricted areas, such as shallow waters, sandbars, or protected zones, resulting in costly repairs and downtime. Fortunately, Rastrac’s advanced GPS tracking and geofencing solutions provide an effective way to mitigate these risks and protect your fleet.
Thousands of watercraft and boats are stolen every year, resulting in tens of thousands of dollars in lost property. What steps can you take to ensure you don’t fall victim to criminals? There are a few security measures to implement and equipment to consider utilizing when it comes to protecting your watercraft or boat from theft.
In modern fleet management, making waves isn't just a metaphor—it's a strategy. Picture this: a helm where data powers decisions, maintenance is predictive, and efficiency isn't just a goal but a way of maritime life.
In the dynamic realm of maritime operations, where efficiency and cost-effectiveness reign supreme, the intrinsic concept of resale value for marina fleet vehicles emerges as a pivotal consideration.
In modern fleet management, making waves isn't just a metaphor—it's a strategy. Picture this: a helm where decisions are powered by data, maintenance is predictive, and efficiency isn't just a goal, but a way of maritime life.
Watercraft, including sports fishers, yachts, skiffs, and jet skis, come in a myriad of designs, functionalities, and price points; marina owners and fleet managers have a lot to consider. But the true essence of an intelligent acquisition lies beyond just the upfront cost. To truly grasp the financial commitment of adding a vessel to your marina fleet, consider the Total Cost of Ownership (TCO).
Managing a marina comes with its fair share of challenges. From ensuring the safety and security of watercraft to optimizing docking and mooring processes, marina managers constantly strive to provide a smooth and enjoyable experience for watercraft owners and visitors. Thankfully, technological advancements have introduced a game-changing solution to these challenges: GPS tracking.
Renting watercraft can be expensive, but we have some tips to help you minimize your costs and maximize your value. Here is an overview of the watercraft rental businesses we work with, the challenges they commonly face, and how to implement solutions to drive down costs.
