Marine operations lose thousands annually from “invisible” costs like propeller damage, fuel theft, and unauthorized area violations. GPS tracking with geofencing reduces these hidden expenses by 60-80% while improving safety and operational efficiency. One rental company cut propeller repairs by 75% in their first season after implementation.
The marine industry faces mounting pressures that make GPS tracking essential rather than optional. Rising insurance costs, increased theft rates, and growing liability exposure mean marina operators can no longer rely on visual oversight alone. Modern rental customers expect professional service and safety measures. When watercraft leave your dock, GPS tracking provides the visibility needed to maintain operational control and respond to emergencies.
The marina and boat rental industries are entering 2026 positioned for steady growth, fueled by shifting consumer preferences, tourism recovery, and rapid adoption of digital and smart marina technologies. From inland lakes in North America to luxury yacht destinations across Europe and emerging markets in Asia Pacific, demand continues to move toward access over ownership, convenience, and experience driven boating
Austin, TX — Marine Vision by Rastrac, powered by over 30 years of Rastrac's proven expertise in GPS tracking and fleet management, is proud to announce the launch of its dedicated online store. This new ecommerce platform makes it easier than ever for marina operators, boat rental businesses, and marine fleet managers to browse and purchase specialized hardware, waterproof GPS trackers, accessories, and solutions tailored to the marine environment.
Preparing early is the difference between a smooth, profitable boating season and one filled with downtime, safety incidents, and frustrated customers. For inland lake marinas and boat rental companies, preparation is especially critical due to fluctuating water levels, submerged hazards, and high volumes of first-time renters. If you want to enter the 2026 boating season fully prepared, this guide outlines the most important steps inland lake operators should take now — and how Marine Vision by Rastrac helps turn preparation into real-world protection.
Best Marine GPS Tracking Systems 2026: Marine Vision by Rastrac vs Boatrax Comparison Searching for the best boat GPS tracker for your marina or rental fleet in 2026? Marine Vision by Rastrac stands out as a top enterprise-grade marine GPS tracking solution, offering real-time location monitoring, advanced geofencing, predictive maintenance alerts, and powerful analytics to optimize vessel utilization and reduce costs like propeller damage. In this head-to-head Marine Vision by Rastrac vs Boatrax review, we compare features, pricing, hardware, and performance. Discover why Rastrac excels for professional marina operators with scalable fleet tools and offshore capabilities, while Boatrax shines for recreational owners with plug-and-play engine diagnostics. Whether you need theft prevention, rental accountability, or data-driven marina management, find out which boat tracking system delivers the best ROI. Read the full 2026 comparison now!
Designed for marinas, boat rental operations, and vessel fleets, Marine Vision helps operators transition from reactive management to proactive, data-driven decision-making using advanced GPS technology, geofencing, and analytics.
Winter conditions vary dramatically across the country—but every marina benefits from real-time visibility and historical insight. Marine Vision empowers marinas to prepare smarter, improve safety, and maintain operational excellence no matter the season.
Marinas are more than docks and fuel pumps — they’re busy hubs of valuable boats, trailers, equipment and people. That growth brings new challenges: theft, vandalism, liability, inefficient operations and diminishing customer trust. Rastrac’s MarineVision answers those challenges with a purpose-built set of tools that modernize security, operations and guest experience — delivering measurable savings and peace of mind to marina managers and owners.
Geofencing has become an essential tool for modern rental watercraft operations. By combining GPS precision with Marine Vision by Rastrac’s intelligent automation, operators can maintain safety, protect their assets, and deliver a better experience for every customer. If you manage a rental fleet, it’s time to see how Marine Vision by Rastrac can redefine your operational control and peace of mind on the water.
Your fleet’s performance isn’t just about where your boats go — it’s about how they’re operated. Marine Vision GPS by Rastrac helps marinas, rental fleets, and commercial operators turn telematics data into safer, smarter operations through Operator Behavior Scorecards.
Managing a fleet of watercraft is no easy task. For marinas, rental operators, and marine service providers, every vessel represents both opportunity and risk. A single breakdown can trigger unexpected costs, missed rentals, and unhappy customers. That’s why forward-thinking marine businesses are turning to Marine Vision by Rastrac—a telematics-driven solution designed to bring clarity, control, and cost savings to every aspect of fleet operations.
Smarter, Safer, and More Efficient Operations. Marine Vision by Rastrac delivers more than just tracking—it delivers clarity. By integrating custom reporting, scorecards, and predictive maintenance, our system equips you with the insights you need to operate smarter, safer, and more efficiently—whether you manage five boats or fifty. Transform your fleet data into a competitive advantage with Marine Vision by Rastrac.
We are excited to share that Marine Vision by Rastrac will be exhibiting at the Marina Association of Texas (MAT) Conference, October 20–22, 2025, at Tapatio Springs Resort in Boerne, Texas.
The off-season offers a crucial period for marinas and boat rental businesses to assess performance, plan, and invest in technology for future success. Marine Vision by Rastrac provides tools that can help streamline operations and protect valuable assets for boat rental companies and marinas.
Unlike common systems that provide an overwhelming amount of data, Marine Vision by Rastrac turns fleet data into actionable insights that drive ROI. By moving beyond simple "dots on a map," you gain greater control and confidence in your fleet's operations
Marine Vision by Rastrac was built from the ground up for marina operators and watercraft fleets. Instead of retrofitting a vehicle tracking tool, Marine Vision is designed around the realities of managing watercraft and rental customers.
When the difference between a successful season and a costly one often comes down to risk management, Marine Vision by Rastrac provides the visibility, control, and peace of mind operators need.
As summer winds down, marinas across the country are preparing for the last big weekend of the season: Labor Day. For many watercraft rental operators, this holiday represents the final surge of activity before demand tapers off. It’s both a time to capture as much revenue as possible and to start thinking ahead about strategies for next season.
When marinas, rental operators, and marine service providers look for a fleet management system, it’s easy to get caught up in comparing long lists of features. But at Marine Vision by Rastrac, we know that the most important question isn’t what it can do—it’s what it will deliver.
With more frequent updates, operators can respond faster to emergencies, optimize operations, and give customers peace of mind—on the water or on the road.
In the booming world of boat and watercraft rentals, competition is fierce—especially in popular lake and coastal destinations. With numerous rental operators vying for the same customers, many face the challenge of market saturation, price pressure, and limited growth potential. So how do you stand out in a sea of sameness? The answer lies in service—and not just any service, but a tech-enhanced, safety-first, customer-focused experience that turns one-time renters into loyal brand advocates. That’s where Rastrac Marine Vision comes in.
Whether you manage a marina, rent watercraft, or just want to protect your personal boat, understanding the right GPS tracking solution makes all the difference.
Rastrac has been helping rental operators protect and optimize their fleets for over 30 years. Based in Austin, Texas, our support team is here to help—real people, real answers.
Thank You to Our Customers We’re grateful to serve marina operators, boat rental companies, and watercraft owners across the country. Your trust drives our innovation, and we’re honored to be part of your journey. Have a fantastic 4th of July filled with family, freedom, and fun on the water—and if you need us, our U.S.-based support team is just a call away. Happy Independence Day from all of us at Rastrac Marine Vision!
At Rastrac, we don’t just provide GPS tracking—we back it with responsive, knowledgeable service from real people who care about your marina’s success. That’s the Rastrac difference.
For centuries, people have entrusted marinas with their cherished boats and equipment. But as marinas grow busier and the value of these assets increases, so too does the demand for modern, reliable security. Fortunately, the landscape of marina security is undergoing a remarkable transformation—thanks to cutting-edge smart technologies and industry leaders like Rastrac. If you’re a marina owner, this is your opportunity to revolutionize how you protect your fleet, your property, and your customers using Rastrac’s advanced tracking and management solutions.
The watercraft rental industry thrives on high customer turnover, seasonal demand, and the efficient use of expensive assets. But profitability can be elusive without the right technology in place. One of the most powerful tools to increase return on investment (ROI) in this sector is GPS tracking—and that's where Rastrac steps in.
Managing a growing fleet of boats, jet skis, or other watercraft is no small task. Whether you’re running a marina, rental business, or government operation, scalability is key. Your fleet management solution needs to expand seamlessly as your business evolves. That’s where Rastrac excels.
As summer 2025 kicks into high gear, recreational boaters are eager to get out on the water. Whether you're cruising coastal waters, exploring inland lakes, or managing a fleet of rental vessels, staying on top of the season’s biggest trends is essential. Here are the top five recreational boating topics for this summer—and how Rastrac’s GPS tracking and fleet management solutions can elevate your boating experience.
Memorial Day is a time to honor those who have served and sacrificed. Celebrate responsibly, respect others on the water, and stay alert to ensure a safe and enjoyable boating experience. With the right preparation—and the help of tools like Rastrac and Stellar—you can make the most of this special weekend. Wishing you a Happy Memorial Day!
Running a watercraft rental business is both exciting and rewarding—but it also comes with its fair share of risks. From customer safety and equipment damage to theft and regulatory compliance, watercraft operators face complex challenges that demand smart solutions. Fortunately, technology is on your side. With GPS tracking and asset management platforms like Rastrac, you can significantly reduce risk, protect your assets, and provide better experiences for your customers.
With high expectations and high traffic, this summer promises unforgettable days on the water. But the difference between a good trip and a great one is preparation. By tuning up your boat, brushing up on safety, and using tools like Rastrac to stay informed and in control, you’ll be ready for whatever the season brings. Here’s to sunny skies, smooth sailing, and safe boating all summer long!
Owning a boat or PWC offers unforgettable memories and endless fun — but it’s not cheap. Being realistic about all the costs can help you make smarter buying decisions and avoid financial regrets. Consider renting occasionally, joining a boat club, or buying used if you’re dipping your toes into boating life for the first time. Boating is about freedom and adventure — make sure your financial plan keeps it that way!
