Marina Vehicle Tracking: Extend Fleet Visibility Beyond the Dock with RastracFusion

" Rastrac Marine Vision provides tracking and fleet visibility solutions designed for the marine environment, while RastracFusion extends that strategy to supported land-based vehicles. "

When you think about marina fleet management, boats and watercraft probably come to mind first. But the vehicles operating behind the scenes are just as important to keeping a marina running efficiently.

Service trucks, maintenance pickups, courtesy vehicles, parts runners, tow vehicles, shuttle vans and management vehicles can all be essential parts of a marina’s daily operation.

Tracking those vehicles, however, can become complicated–especially when your fleet includes vehicles from multiple manufacturers.

RastracFusion helps simplify marina vehicle tracking by bringing supported OEM telematics data into the Rastrac platform, providing greater visibility across your land-based fleet without requiring traditional aftermarket GPS hardware in compatible vehicles.


What Is RastracFusion?

RastracFusion is a fleet telematics solution that integrates data from supported vehicle manufacturers into the Rastrac fleet management platform.

Many newer commercial vehicles already contain factory-installed connected technology capable of providing valuable vehicle and location information.

Rather than installing a separate GPS tracking device, RastracFusion can use supported OEM telematics technology already installed in the vehicle.

For marina operators, this can provide a faster and simpler way to add compatible vehicles to their fleet tracking program.

Simplify GPS Tracking for Marina Vehicles

Traditional marina GPS tracking often requires purchasing hardware, scheduling installation and taking vehicles out of service while equipment is installed.

RastracFusion offers another option for supported vehicles.

By connecting through compatible factory-installed telematics systems, marina operators may benefit from:

  • No traditional aftermarket GPS hardware installation on supported vehicles
  • Faster fleet deployment
  • Reduced installation costs
  • Less vehicle downtime
  • Centralized fleet visibility
  • Easier expansion as vehicles are added
  • Access to supported OEM vehicle data

For a growing marina, boat club, marine service company or resort, this can make expanding a vehicle tracking program significantly easier.

Manage Multiple Vehicle Brands from One Platform

Most marinas don’t operate vehicles from only one manufacturer.

A maintenance department might use Ford pickups, management may drive GM vehicles, while shuttle or service operations could use Mercedes-Benz vans.

OEM telematics can provide valuable information, but managing multiple manufacturer systems can create another problem: multiple platforms and multiple logins.

RastracFusion is designed to bring supported OEM vehicle data together within the Rastrac platform.

Instead of checking separate manufacturer portals, fleet managers can have a more centralized view of their mixed-brand vehicle fleet.

One Fleet. Multiple Brands. One View.

For marina operators managing a diverse fleet, consolidating vehicle information can make it easier to understand what’s happening across the entire operation.

See related article Calculate Your Fleet’s GPS Tracking ROI Before You Spend a Dollar,

Improve Marina Vehicle Visibility After Hours

Marina service vehicles can carry valuable tools, equipment, parts and other property.

They may also remain parked at the marina during evenings, weekends and other periods when management isn’t onsite.

That’s where marina vehicle tracking can provide additional value.

Rastrac fleet management capabilities can help operators use location information, trip history, geofences and exception-based alerts to identify activity outside normal operating patterns.

For example, if a service vehicle leaves the marina after hours, management can have greater visibility into:

  • When the vehicle moved
  • Where it traveled
  • How long it was away
  • When it returned

This additional visibility can help marina operators address unauthorized vehicle usage while improving overall fleet accountability.

Understand How Your Marina Vehicles Are Being Used

Do you know which vehicles in your marina fleet are actually being used?

It’s common for one service truck to accumulate significant mileage while another spends much of the week parked.

Without accurate fleet information, those patterns may go unnoticed.

Better vehicle utilization data can help marina managers identify:

  • Underutilized vehicles
  • Excessive vehicle usage
  • Unnecessary trips
  • Uneven mileage between similar vehicles
  • Opportunities to right-size the fleet

For multi-location marinas and boat clubs, this information can be especially valuable when deciding where vehicles should be assigned.

Reduce the Complexity of Adding New Vehicles

Adding a traditional GPS tracking device normally involves more than simply purchasing the equipment.

Someone must receive the device, configure it, schedule installation and physically connect it to the vehicle.95% connected vehicle coverage in North America

That process becomes increasingly significant as a fleet grows.

For supported OEM-connected vehicles, RastracFusion can eliminate the need for traditional GPS hardware installation, helping simplify fleet expansion.

This can be particularly useful when replacing older marina vehicles with newer connected vehicles.

Before installing another tracking device, operators can determine whether the vehicle’s existing OEM telematics system is supported by RastracFusion.


Marina Fleet Management from the Water to the Road

A marina isn’t simply a collection of boats.

It’s an interconnected operation involving watercraft, vehicles, equipment and people.

Rastrac Marine Vision provides tracking and fleet visibility solutions designed for the marine environment, while RastracFusion extends that strategy to supported land-based vehicles.

Together, they can help marina operators take a more comprehensive approach to fleet management.

From boats on the water to service trucks on the road, better visibility means better information for making operational decisions.

Who Can Benefit from RastracFusion?

RastracFusion can be particularly valuable for marine organizations operating multiple land-based vehicles, including:

  • Marinas
  • Boat clubs
  • Marine dealerships
  • Marine service and repair companies
  • Yacht management operations
  • Waterfront resorts
  • Boat rental companies
  • Multi-location marina operators

Organizations operating mixed-brand vehicle fleets may see additional benefits from consolidating supported OEM telematics into a centralized platform.

Bring More of Your Marina Fleet Together

Your marina fleet doesn’t stop at the dock–and your fleet visibility shouldn’t either.

RastracFusion can help connect supported OEM vehicles to the Rastrac platform, reducing dependence on aftermarket GPS hardware while providing marina operators with greater visibility into their land-based fleet.

Combined with Rastrac Marine Vision, it creates an opportunity to manage more of your operation through a connected fleet strategy.

Boats on the water. Vehicles on the road. One more connected operation.

See If Your Marina Vehicles Are Compatible with RastracFusion

Already have newer connected vehicles in your marina fleet?

Before installing additional GPS tracking hardware, find out whether those vehicles can connect through RastracFusion.

Contact Rastrac Marine Vision to discuss your fleet and determine which vehicles may be compatible.

Request a Demo | (877) 680-1188 | sales@rastracmarinevision.com

Have questions or want to schedule a demo?

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Rastrac complements any organization-wide quality assurance program and can help their fleet become the model for operational superiority.

Rastrac helps clients make improvements in processes, organization, financials, communications, and technology. Clients that have taken advantage of Rastrac’s ability to provide solutions tailored to their business are in a wide variety of industries. Rastrac can help you find a solution, too.

We’d love to discuss how we can help you.

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